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B2B Marketing, Brand & Communication Consultant

Interim & Fractional Marketing Leadership for B2B firms, Driving Brand Transformation, Integrated Strategies & Demand Generation 

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Hello

I’m Shilpa Freemantle, a senior B2B marketing consultant and fractional CMO helping B2B companies drive brand growth, digital transformation, and demand generation. With 15+ years of experience, I partner with insurers, technology  and innovative B2B firms to deliver measurable business results and strategic marketing impact.

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What drives me? Helping leadership teams transform complex business strategies into marketing that truly connects with B2B audiences, inspires engagement, and delivers measurable results.

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As a B2B marketing consultant, I ensure marketing becomes a growth engine that builds trust, drives performance, and turns your brand into a force that propels business success.

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Let’s craft your brand story so it’s clear, compelling, and impossible to ignore, helping your business stand out in competitive B2B markets.

Services

How I Can Help

Strategies & Plans

Whether you're launching, scaling, or repositioning, a strong marketing strategy is essential. I help B2B tech and financial services brands to build tailored plans that align with business goals, sharpen brand positioning, and drive measurable growth.

Projects

From rebrands to website launches, product rollouts to entering new markets—complex projects demand focus and experience. I help B2B tech and financial services brands lead and deliver digital, strategic, and cross-border initiatives without derailing day-to-day operations.

Communications

From employee engagement to media messaging and crisis response, I help B2B tech and financial services brands communicate with purpose, even in complex or high-stakes situations. Whether you’re managing change, facing a crisis, or launching something new, I bring clarity and hands-on support

Demand Generation

Great campaigns start with clarity. I build demand generation strategies across the full funnel that convert so you can attract the right prospects, reduce friction marketing qualified leads. From planning to execution, I’ll help you engage the right audience and fill your pipeline .

Thought Leadership

Thought leadership is a strategic asset. It builds trust, supports the sales funnel, and drives  value. I help B2B tech and financial services firms raise their profile and position your company as industry leader through insight-driven content and campaigns.

Interim/Fractional Director

Keeping up with digital trends takes time and expertise. I help B2B organisations improve their digital presence across websites, social media, SEO, AI search optimisation and automation—bringing clarity, focus and measurable impact.

Insights

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