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Why Fractional CMOs Are the Solution to Short-Term Thinking, Not the Problem for Mid-Sized Businesses and Start-ups
Fractional Chief Marketing Officers (CMOs) are often misunderstood as contributors to short-term marketing tactics. In reality, these...
Shilpa Freemantle
Sep 42 min read
Are You a CEO Ready to Launch, Scale, and Succeed Fast? A Fractional CMO Is Your Answer
If you’re a CEO or founder of a B2B company, you know how vital strong marketing leadership is for growth—and how tough it can be to find...
Shilpa Freemantle
Aug 213 min read
The Rebranding Myth: Why Most Rebrands Fail (And How to Succeed)
A rebrand is a commercial decision, not a creative project. Yet, many businesses treat it like a simple marketing exercise—a new logo, a...
shilpapatel99
Aug 202 min read
The Rise of the Fractional CMO: Why B2B Companies Are Embracing a Strategic New Model
The Strategic Shift: Why Fractional CMOs Are Winning in B2B In today's fast-paced market, B2B companies need senior-level marketing...
shilpapatel99
Aug 202 min read
SEO Is Now Strategic: How to Win AI Overviews and Influence Buyer Decisions
In 2025, SEO is no longer about rankings. It’s about relevance. As AI-powered search overviews dominate results, B2B brands must compete...
shilpapatel99
Aug 72 min read
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