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Strategies & Plans
From demand generation to brand growth, I help UK businesses build marketing strategies that deliver measurable results and long-term impact.
How Can I Help?
Marketing Strategy & Planning for B2B and Financial Services Brands
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Align marketing with business goals and drive sustainable growth.
In competitive, regulated industries like financial services, insurance, and professional services, marketing isn’t just about campaigns—it’s a strategic lever. Whether you need a full-funnel demand generation plan, a brand refresh, or guidance on entering new markets, having a clear, actionable strategy makes all the difference.
But creating marketing strategies that truly deliver requires senior-level experience, insight into your market, and an understanding of what motivates buyers.
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That’s where I step in.
With 15+ years’ experience in B2B, insurance, and financial services marketing, I help businesses design and implement strategies that generate leads, align sales and marketing, and grow brand authority.
Book a free 30-minute discovery call to explore how I can support your marketing priorities.
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What I Offer
Marketing Strategies Built for Clarity, Growth, and Measurable Impact
1 / Demand Generation & Lead Nurturing
Turn prospects into loyal clients with targeted marketing.
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Develop multi-channel campaigns to generate qualified leads
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Align marketing with sales pipelines to improve conversion rates
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Build nurturing programs that move prospects through the buyer journey
2 / Brand Strategy & Market Positioning
Define your brand to stand out in complex markets.
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Audit and refine brand messaging and positioning
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Establish market differentiation and thought leadership
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Support launches, campaigns, and communications that reinforce credibility
3 / Go-to-Market & Product Marketing
Ensure launches land with impact.
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Plan and execute go-to-market strategies for new products or services
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Create positioning, messaging, and launch content for clients and stakeholders
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Provide insights and reporting to optimise campaigns post-launch
4 / Marketing Planning & Reporting
Turn strategy into actionable plans and measurable outcomes.
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Build integrated marketing plans aligned with business objectives
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Provide KPIs and dashboards to track performance and ROI
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Adjust strategy based on insights, results, and market trends
My Process
From Insight to Action—Marketing that Delivers
Phase | Description |
|---|---|
Discover | Understand business goals, market context, and target audiences |
Define Strategy | Shape positioning, value proposition, and messaging pillars |
Plan | Develop integrated marketing plans, campaigns, and content calendars |
Execute | Deliver campaigns, manage channels, and coordinate with stakeholders |
Optimise | Track results, measure ROI, and refine strategy based on insights |
Why Bring in a Marketing Strategy Consultant?
Because unfocused marketing wastes time, budget, and opportunity
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When you work with me, you get:
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A senior marketing partner with expertise in regulated, complex environments
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Strategy rooted in business goals, not just tactics or trends
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A pragmatic approach to demand generation, brand growth, and campaign delivery
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Clear plans and measurable execution that drive real results
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From brand strategy to full-funnel demand generation, I help businesses execute marketing that drives growth, credibility, and engagement.
Who I Work With
Ideal clients and collaborators:
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Financial services, fintech and insurance firms looking to build visibility and trust
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B2B and professional services businesses scaling operations or entering new markets
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In-house marketing teams needing strategic oversight or campaign support
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CMOs and CEOs seeking data-driven marketing strategy and execution
Ready to Strengthen Your Marketing Strategy?
If you're planning a major campaign, launching a new product, or need a clear roadmap to grow your business—let’s talk.
Schedule your free 30-minute discovery call to explore your needs and see how I can help.
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