Why Work With Me
With over 15 years of leadership experience across the UK, EMEA, and APAC, I have worked with some of the world’s most respected brands, including Zurich, Chubb Life, and technology and professional service organisations like Velonetic.
My strength is shaping marketing that is both strategic and story-driven, aligning every message with business purpose and audience needs.
Whether launching a new venture, repositioning a mature brand, or navigating a crisis, I partner closely with leaders to deliver clarity, confidence, and commercial outcomes. I specialize in building marketing functions from the ground up, aligning communications across markets, and driving engagement with customers, colleagues, and stakeholders.
Approach
I don’t believe in marketing for marketing’s sake. My approach is focused on business outcomes. I combine deep customer insight with clear narrative and commercial logic. I work upstream, embedding marketing into business strategy rather than adding it on after the fact.
I lead with curiosity and discipline, asking the right questions, testing assumptions, and creating space for sharp thinking. I am equally comfortable working through the details of a go-to-market plan or contributing at the board table to shape critical business decisions. I know how to turn strategy into traction quickly.
Ready to transform your marketing strategy? Let's talk.
High level experience
Cross-regional impact
Built and led marketing functions across the UK, Europe, Asia Pacific and the Middle East, navigating cultural nuance and global complexity with ease.
Brand to demand
Led multi-channel strategies spanning brand positioning, digital performance, thought leadership and demand generation—often from scratch.
Sector fluency
Deep expertise in regulated and complex industries, particularly financial services and insurance, where precision and trust are non-negotiable.
Enterprise &
scale-up lens
From legacy institutions like Zurich to greenfield launches like Velonetic, I bring both structured thinking and agile delivery.
Comms under pressure
Trusted partner in high-stakes moments—from post-acquisition transitions and rebrands to internal restructures and crisis response.
Values
I am a strategic operator and a calm hand, especially when stakes are high. My style is collaborative, clear-headed, and quietly decisive. I ask sharp questions, listen well, and move fast once the direction is clear.
I value clarity over noise, purpose over perfection, and momentum over endless consensus. I bring energy to ambiguity and order to complexity. Above all, I lead with integrity, championing ideas that serve the business rather than just the brief.
Looking for a strategic partner to drive clarity, confidence, and commercial outcomes?
Schedule a brief discovery call to see if we're a good fit.
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