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Interim/Fractional Marketing Director
I partner with B2B businesses to provide senior marketing leadership without the full-time commitment. If your firm needs sharper strategy, closer alignment with leadership, and hands-on management of day-to-day marketing and communication, I offer flexible support that delivers clarity and results.
Fractional B2B Marketing Director
B2B and Professional Services
If your business needs senior marketing leadership without the overhead of a full-time hire, I offer flexible, high-impact support as a Fractional Marketing Director.
I work with CEOs and executive teams to strengthen strategy, drive demand, and elevate in-house capabilities—on a part-time, cost-efficient basis.
Need focused, senior-level marketing support?
Let’s talk. Book a free 30-minute discovery call to explore what your business needs and how I can help. (Please note: no advice is given during discovery calls.)
Fractional CMO Services That Deliver Clarity, Momentum
and Results
With two decades of experience leading marketing for B2B and professional services brands, I help ambitious firms sharpen their positioning, generate qualified leads, and embed marketing into the heart of their growth plans.
I’ve held senior roles across global financial services sectors, and have successfully led digital, brand and content programmes across APAC, EMEA and the UK.
My remit often includes:
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Designing and executing marketing strategies aligned to business goals
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Leading rebrands, market repositioning, or service launches
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Driving inbound lead generation and client acquisition
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Overhauling marketing operations and systems
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Mentoring and upskilling in-house marketing teams
Whether you're looking to refocus your strategy or need day-to-day leadership of your marketing function, I provide the expertise, objectivity and rigour to move you forward.
How a Fractional Marketing Director Works
1 / Assignment Length and Structure
Typical scope of work includes:
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Developing integrated marketing strategies and go-to-market plans.
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Advising executive teams on market positioning and brand growth.
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Recruiting, managing or mentoring marketing teams.
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Leading complex initiatives such as rebrands, CRM implementation or campaign rollouts.
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Creating tailored content, BD, or sector-based marketing plans.
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Overseeing content and social strategy
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Driving thought leadership and visibility in the market.
2 / Assignment Length and Structure
Most of my clients engage me for 1–2 days per week over a minimum three-month period. Longer-term partnerships are common where there is a need for consistent leadership and oversight.
3 / Fractional Marketing Director vs. Marketing Consultant
While a consultant advises from the outside, a Fractional Marketing Director becomes part of your leadership team. I lead your marketing operations day-to-day, bringing the strategic and operational firepower of an in-house Marketing Director, without the cost of a permanent role.
4 / Interim or Project-Based Support
Not every business needs an ongoing fractional engagement. I also support clients on a project basis—for example, leading a rebrand, launching a product, or standing in as interim marketing head during a period of change.
Who I Work With
My clients are typically CEOs, Directors or Heads of Business Development seeking senior marketing leadership without committing to a full-time hire.
Companies turn to me to:
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Write or review strategic marketing plans
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Audit existing marketing and Business Development activities
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Advise on team structure and resourcing
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Work directly with senior leadership as a Fractional Marketing Director
Every engagement is tailored to what your business needs—whether that’s one day a week or a more flexible arrangement across a three-to-six month period.
Why Hire a Fractional Marketing Director?
Five key benefits of hiring a Fractional CMO in the UK:
What Does a Fractional Marketing Director Actually Do?
​Typical scope of work includes:
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Developing integrated marketing strategies and go-to-market plans.
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Advising executive teams on market positioning and brand growth.
-
Recruiting, managing or mentoring marketing teams.
-
Leading complex initiatives such as rebrands, CRM implementation or campaign rollouts.
-
Creating tailored content, BD, or sector-based marketing plans
-
Overseeing content and social strategy.
-
Driving thought leadership and visibility in the market.
Trusted Interim Marketing Leadership When You Need It Most
With over 18 years of experience in B2B and professional services marketing, I provide high-level interim support for firms navigating complex challenges.
I step into senior roles to lead teams, drive strategy, and execute critical initiatives—without disrupting your internal rhythm.
Whether it's a short-term gap or a period of rapid growth, I provide the clarity, structure and results you need to stay on track.
Situations I Commonly Support
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​Maternity or extended sick leave cover.
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Senior team transitions or unexpected resignations.
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Major brand or website projects.
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Periods of accelerated growth.
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Strategic initiatives that require specific expertise
I integrate quickly into business development, campaign or senior marketing roles to keep delivery on track and stakeholders aligned.
What You Can Expect
​​My interim support model is tailored to senior marketing leaders—Marketing Directors, CMOs, Heads of BD—who need trusted, flexible expertise to maintain delivery.
You can expect:
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18+ years of hands-on senior marketing experience.
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Strategic planning with operational follow-through.
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Clear and proactive communication throughout.
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Seamless integration with internal teams and processes.
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Thorough knowledge transfer and structured reporting.
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A flexible model that adapts to your needs.
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From day one, I focus on measurable progress and business continuity.
Book a Free
Discovery Call
Every interim engagement starts with a 30-minute discovery call to understand your requirements, timelines and team structure. While this call isn’t for advice, it helps assess where I can best support you.
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